The “Bitdefender Community 2021” contest, hereinafter referred to as the “Contest”, is offered by BITDEFENDER SRL, with the registered office having the address 15A Orhideelor St., Orhideea Towers, district 6, Bucharest, 060071, registered in Bucharest town, under registration number J40/20427/06.12.2005, legally represented by Florin Talpeş, as President, hereinafter referred to as the “Bitdefender”.
A.1. CONTEST PERIOD
The period when the Contest will take place (“Contest Period”) is between May 08th 2021, 07:00 pm (GMT +2) and May 08th 2022, 07:00 pm (GMT +2).
A.2. Territory: United States, UK, Canada, Australia.
A.3. ENTRY. For the registration in the Contest, the participants must follow the next steps:
- Bitdefender customers that have an active subscription for any Bitdefender consumer product receive an email of invitation from Bitdefender to join the Bitdefender online community (https://bitadvisors.bitdefender.com). The e-mail address used will be the one that the user registered the Bitdefender Product.
- within the invitation e-mail sent by Bitdefender, there will be a link that will redirect the candidate to a recruiting questionnaire. Only candidates that have completed such questionnaire and provided valuable and insightful answers will be selected to participate.
- receive a second email were they are announced they have been selected to be part of the Bitdefender online community and accept the invitation by creating a user account using a valid email address and their real names.
The landing page is: https://bitadvisors.bitdefender.com/advisory_board.
Please note that by submitting to Bitdefender a bug report that contains description of a bug or any suggestions to Bitdefender regarding features, functionality or performance of the Bitdefender product, services or any materials regarding Bitdefender Product ("Suggestions") such Suggestions shall become the sole and exclusive property of Bitdefender. Bitdefender has no obligation to implement any Suggestions. You hereby assign to Bitdefender any and all rights, title and interest you might have in and to any such Suggestions and all intellectual property rights therein.
A.4. CONTEST MECHANISM
The participants will be awarded for their contribution within the Bitdefender community through the following methods:
a. Accumulating points
The entire activity performed by participants within the community is based on an automatic ranking system/hierarchy. Participants receive points for various type of actions (e.g. completion of the research activities, uploading photos/videos, commenting on the other participants’ posts, login on the site.) and can get higher in ranks depending on how active they are. Different actions give participants different numbers of points, depending on the importance these actions have for Bitdefender. The actions described above will be listed on the community page together with the number of points pertaining each action.
Only the actions that are related to Bitdefender (products, services, communication, image, etc.) will be awarded with points.
Such actions and number of points may be changed by Bitdefender from time to time depending on the necessities of the campaign.
Starting with the Contributor rank, participants are rewarded with Amazon* vouchers (or equivalent if they prefer so) every time they reach a new rank within the community. The award for reaching the Contributor rank is worth $35. After this, the value of the awards will grow with $10 every time a new rank is reached until the participants will reach the Founding Member rank. When they reach the Founding Member rank participants will receive a $100 Amazon voucher. From this point onward the participants will be rewarded with a $100 Amazon voucher every time they accumulate 5000 points on top of their existing points.
b. Top contributors of the month
Each month a number of 5 to 19 participants will be selected as being the most valuable contributors of that month. These participants will be rewarded with Amazon* (or equivalent) vouchers worth $50, depending on their preference.
In order to be eligible for the awards these participants should meet minimum 6 criteria listed below.
The criteria for selecting the most valuable participants are as follows, in order of importance:
- should complete at least one research activity during the month for which the rewards are given;
- answer to all the questions included in a research activity;
- answer to all the questions that the moderators address directly to him/her;
- the answers on the research activities are expressed in a clear manner;
- the answers are well argued and relevant for the research activity (precise examples, strong arguments regardless of the IT knowledge);
- the answers on the research activities include innovative ideas (when possible);
- provide examples within the research activities that are inspired from personal experience (when possible);
- offer solutions (when possible);
- helps other participants by sharing their knowledge, and offer solutions (related to Bitdefender's products and services);
- ask other participants questions on the topics under discussion related to Bitdefender's products and services. Through these actions new info, useful to research objectives, emerge;
- their answers are appreciated by the rest of the participants;
- interact with the other participants in such way that help the community to be alive (e.g. onboarding of new participants, starting discussion topics related to Bitdefender's products and services);
- other criteria depending on the research activity's specificity.
* In the event of a tie between participants, will be ranked first the participant that will provide the most relevant and best argued answers. The answers should be provided during the month for which the reward is given and should be related to the research activities posted in that month.
c. Quick answers
From time to time, depending on the internal research demands, the moderators will publish research activities that need very fast responses. The first 25 participants that will provide a valuable answer to these research activities will be awarded with Amazon* (or equivalent) vouchers, depending on their preference. The award is worth $35.
d. Bitdefender Total Security license keys, license extensions of current products from 3 months to 1 year, Bitdefender Box products
These prizes might be offered in various stages of the contest to the most active and valuable participants that meet minimum 10 of the criteria listed above, after 1 year since they joined the community.
Also, when they reach the Founding Member rank the participants will receive a Bitdefender Total Security license key, or 1 year subscription extension for their current product, depending on their preference.
e. In-depth interviews (IDI)
Some research activities might need a more in-depth approach than group discussions. To obtain more details on these specific activities, the moderators might select few community members to talk with them individually, via live text-based/video/voice chat, depending on users’ preference. For their contribution, the participants will be awarded with Amazon* (or equivalent) vouchers, ranging from 25$ to 100$, and subscription extensions of current products from 3 months to 1 year, depending on the complexity of the study.
f. Live group discussions
Some research activities might imply the necessity to measure the reaction of customers to Bitdefender’s new products and services (or concepts), communication materials, company’s strategies, etc. In these cases, the moderators will select few community members to talk with them via live text-based/video/voice chat group discussions, depending on users’ preference. The chat space will be accessible only to the selected members; it will not be visible to the rest of the community members.
For their contribution, the participants will be awarded with Amazon* (or equivalent) vouchers, ranging from 25$ to 100$, and subscription extensions of current products from 3 months to 1 year, depending on the complexity of the study.
A.5. PRIZE INFORMATION
The prizes offered during the campaign will consist in:
- Amazon* (or equivalent) vouchers with values ranging from $25 to $100
- Bitdefender Total Security license keys, subscriptions extensions from 3 months to 1 year
- Bitdefender Box products
The total value of the Campaign’s prizes will not exceed 27.400 USD without VAT.
A.6. WINNER SELECTION
The winners of the contest prizes will be selected, as follows:
The winners awarded via the awarding mechanism described at point A4. will be selected under the direct supervision of a committee formed by representatives of the Organizer (members from the Bitdefender Product Marketing Management, Product Management and research team).
All the winners will be announced by the Organizer via the e-mail addresses that the participants used to participate at the present Campaign. The winners will be also listed on the community’s website (https://bitadvisors.bitdefender.com).
If within 5 days, the winners fail to respond to the e-mail of the Organizer, next winner in line shall be chosen and the cycle is repeated only once.
Bitdefender licenses are in electronic format (electronic key) and will be sent by Bitdefender to the winners via email to the email addresses used by participants at registration in the Campaign. The confirmation of reading the email by the participants will be considered proof of receipt of the licenses.
Bitdefender will notify the winners of the Bitdefender BOX products via the email addresses used by the participants to register in the Campaign. In order to receive the prizes, the winners must respond to the email sent by Bitdefender, provide an address where Bitdefender can send the prize.
* DISCLAIMER: Amazon trademarks are used only for informational purposes.
The present Contest Terms Sheet is governed by the provisions of the Contest General Terms and Conditions which is available, free of charge, to any applicant (and/or participant) on the Contest’s web site https://www.bitdefender.com/site/view/contest-general-terms-and-conditions.html. If the Contest is terminated due to tampering or technical difficulties prior to its expiration date, notice will be posted on Bitdefender’s Contest lading page.
BITDEFENDER SRL
FLORIN TALPES
Legal representative