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01 December 2021

The 2021 Channel Innovation Awards Recognizes Partners and Vendors That Have Brought True Value and Innovation to the Channel Market

Bitdefender, a global cybersecurity leader, is pleased to announce that Channel Partner Insight has named the Bitdefender Partner Advantage Network as “Security Partner Program of the Year” for The 2021 Channel Innovation Awards.

In its third year, The 2021 Channel Innovation Awards powered by Channel Partner Insight, recognizes partners and vendors that have brought true value and innovation to the channel. Judging criteria includes the overall contribution that the vendor is making to business development in the U.S. channel, its product range and development, channel and marketing programs along with service and support.

“A big congratulations to Bitdefender for winning the coveted Security Partner Program of the Year for the CPI Channel Innovation Awards, said Nima Sherpa Green, editor at Channel Partner Insight. “Bitdefender continues to build momentum for its partners especially in areas of sales and marketing support. Well done to the team for a worthy win.”

Taking home the prestigious “Security Partner Program of the Year” title further emphasizes Bitdefender’s ongoing commitment to enabling partner business growth and profitability while recognizing its continued emphasis as a channel-focused company.

“As a cybersecurity leader, Bitdefender has raised the bar for channel partners to support their growth and profitability while capitalizing on the tremendous demand for market leading endpoint security technologies and managed services,” said Steve Kelley, president and general manager of Bitdefender Business Solutions Group. “We are honored to receive this recognition. The enhanced benefits and features we introduced to our Partner Advantage Network earlier this year are based on direct feedback from thousands of channel partners and make it one of the most attractive partner programs in the world for resellers and distributors.”

Designed to maximize revenue opportunities, Bitdefender’s Partner Advantage Network, makes the company among the easiest to partner with in the industry. Recent enhancements made to the program, including protection for incumbency status and heightened partner portal experience, empower partners to sell Bitdefender’s advanced cybersecurity solutions and services for threat prevention, detection and response at a time when cyberattacks, adversary sophistication and new threats continue to rise.

About Channel Partner Insight

Channel Partner Insight provides leaders of resellers, distributors, MSPs and other specialist consultancies with exclusive analysis of the fast-changing channel sector in Europe and the US, helping them to make smarter business decisions. The transatlantic title, launched in 2019, is owned by London-based Incisive Media. With journalists based in the UK and the US, CPI provides high-quality journalism for channel business leaders, taking a uniquely transatlantic view on the market. Incisive Media also stages conferences and awards programmes in Europe and the US through CPI, to help bring the community together and honour those companies and individuals who are winning in a rapidly changing and disrupted market.