21 March 2011
Internet security leader boosts sales, marketing and technical support, and improves commissions and business terms, as expansion of channel business continues
BitDefender®, an award-winning provider of innovative internet security solutions, today announced the launch of BitDefender Partner Advantage Network, a new channel partner program designed to accelerate partner revenue growth and market expansion. With the BitDefender Partner Advantage Network, the company is moving aggressively to better empower the reseller community to capitalize on growth opportunities in IT security, offering more dedicated technical support, sales and marketing assistance, and training and education, as well as the most beneficial commissions and business terms in the industry.
The launch of the BitDefender Partner Advantage Network follows the revamp of the company’s channel efforts in late 2010. BitDefender has a growing network of resellers across more than 100 countries worldwide, and the company expects this base to expand dramatically in 2011.
“Given the increasingly important role IT security plays in business today – and the reputation BitDefender has established as provider of one the industry’s fastest and most effective lines of internationally certified security software – we know there is a tremendous revenue growth opportunity for our channel partners in 2011,” said Dianne Pilon, Director Global Channel Marketing. “With the launch of a more comprehensive channel program – one with more technical and marketing support, greater financial incentives and better terms for our partners – BitDefender is addressing this opportunity with an unprecedented commitment to the reseller community.”
To ensure the success of BitDefender partners, the BitDefender Network Advantage offers a wide range of benefits, including, sales enablement and marketing tools, technical support and training, not-for-resell (NFR) licenses, partner visibility on BitDefender.com and use of the Partner Advantage Network brand logo for added marketing strength. In addition, BitDefender’s online partner portal, PartnerLink, provides an intuitive, comprehensive framework for working with BitDefender and serves as a central navigation point for access to these and other valuable tools and resources.
BitDefender has established four partnership levels – Premier, Plus, Select and Registered -- designed to distinguish and reward resellers based on their commitment, investment and experience:
”BitDefender believes that its partners are critical to its success, and with the launch of this new channel program, we’re demonstrating our commitment to and confidence in this community or resellers,” said Charles Arizmendi, Chief Operating Officer.
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