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Bitdefender Gives Partners a Leading Edge with New Channel Marketing Automation Platform

October 2019


Bucharest, Romania / Santa Clara, Calif. Oct. 23, 2019 – Bitdefender, the global cybersecurity leader protecting over 500 million systems across 150 countries, is pleased to announce a leap forward in lead generation and management and prospect profiling with the new Partner Marketing Portal.

The new channel marketing automation platform lets Bitdefender partners easily manage the entire marketing funnel and gives them more effective and timely marketing support to generate more leads with better tracking. With the Partner Marketing Portal, partners can also take advantage of content syndication campaigns,  social media automation and co-branding.

Through a feature called 360 Prospect Insight, the user-friendly, intuitive Partner Marketing Portal tracks the performance of individual leads and studies them across landing pages, social media, partner websites and other interactions to compile an exhaustive prospect profile. It also generates a better understanding of prospect behavior by showing which sales emails are opened, what links are clicked and which whitepapers are downloaded.

Bitdefender will leverage the new advantages granted by the Partner Marketing Portal to create marketing-in-a box campaigns for each product and solution and share them with partners. With a simple click, partners can take advantage of “projects-in-a-box,” which are dedicated campaigns with a variety of marketing assets, to nurture leads and create new opportunities.

“Bitdefender’s award-winning cybersecurity technology has been advancing in leaps and bounds, and we are making sure our partner program advances right along with it,” said Raluca Avram, senior manager of Bitdefender’s Worldwide Partner Program. With the new Partner Marketing Portal, partners can use a wide-range of Bitdefender marketing content and templates, reaching their customer and prospect bases and converting marketing efforts into new sales opportunities. Partners will enjoy top-notch marketing tools as they sell world-leading security technology, helping them execute campaigns in a very scalable manner. This requires very little time invested on their part for maximum results.”

The Partner Marketing Portal comes as a marketing extension of Bitdefender’s acclaimed Partner Advantage Network (PAN) Portal, which serves a network of knowledgeable security partners in more than 150 countries.

This platform is available to all Bitdefender distributors and focus partners addressing all partner types (resellers, hybrids and MSPs) in regions with a Bitdefender point of presence.

This year, CRN®, a brand of The Channel Company, gave Bitdefender a 5-Star rating for a fourth consecutive year in its 2019 Partner Program Guide, which identifies the strongest and most successful partner programs in the channel today, offered by the top technology suppliers for IT products and services.