The Bitdefender NA Enterprise Marketing Manager level position will part of the Marketing and Communications group to help accelerate the growth of its Enterprise unit. As a member of the Bitdefender marketing department, the Enterprise Marketing Manager will develop and execute marketing communications campaigns and programs that will help to accomplish short and long term goals and strategies including lead generation, increased sales through new and expanded business, profits, and market share with focus placed on needs of at least two key areas. This position will require the development of new capabilities to drive acquisition through B2B adequate communication channels by leveraging existing industry knowledge, programs and platforms, refined for the Bitdefender context.
The right candidate must fully understand and have experience with co-marketing programs with alliance partnerships and strategic accounts, along with core competencies in generalized marketing programs and corresponding metrics available to meet the business goals. The position will take projects from concept through completion and will be responsible for demand creation and lead generation, end-user campaigns through digital marketing campaigns, and social marketing campaigns, content marketing, advertising , sponsorships, tradeshows, list buys, partnerships, field enablement, channel development and other appropriate channels targeting the Large Enterprise and SME markets
The role reports to the Enterprise Marketing Director and will involve continual market analysis and optimization of the strategy to meet key performance indicators.
Senior Strategic OEM Accounts/Partnerships Manager/Director
Bitdefender, the technology leader in anti-malware and content security software industry, is seeking a seasoned Strategic OEM Accounts/Partnerships Manager/Director to join their rapidly expanding team in Santa Clara, CA, to strengthen our group of +700 professionals worldwide. If selected, you’ll work to enhance and extend Bitdefender’s roster of technology partners by identifying, developing and establishing successful strategic partnerships with select target accounts within networking, mobile, security, ISV, cloud and other IT vendors in target regions within Americas. This position is in our Silicon Valley office and comes with personal partnership quota.
Bitdefender, the technology leader in anti-malware and content security software industry, is seeking an OEM (Product) Marketing Director to join our expanding team. Bitdefender ‘s market leading antivirus, antispam and/or web security technologies are used by more than 100 technology companies (software, hardware, services) all over the world. Every day over 500+ million users globally are being protected by Bitdefender technologies. Since several years Bitdefender has been named the leading security technology of its category and Product of the Year by several internationally recognized independent testing organizations.
Bitdefender is now readying for the next major step in increasing its leading position on the technology licensing market, taking its awareness and market reach to the next level and successfully leveraging the strong franchise we have built in the business to date. The OEM Marketing Director is a strategic, yet hands-on, marketing professional with a track record of success in taking embedded technologies/toolkits or enterprise software solutions to market and managing marketing activity for multiple initiatives. Domain knowledge from the information security and/or networking industry would be strong contributor for successful candidate.
With an entrepreneurial flair, the Director will be responsible for managing our internal marketing resources responsible for strategic planning, industry & solution-based research, messaging & positioning, go-to-market planning & execution, sales tools & enablement, and promotional communications. You’ll bring an in depth understanding of the market, competition and customers to drive the creation of compelling and differentiated messaging, collateral and innovative solutions marketing programs that reflect an excellent understanding of the market challenges, solution benefits, and product features from every user perspective and persona. The Director must be able to work with cross-functional teams inside and outside of Tenable Network Security by leveraging support for solution content for the creation of solution-focused marketing and have experience managing a team.
This key strategic role is based on Bitdefender OEM office in Santa Clara, CA