Britain’s big push to make the internet safer
For years, the burden of staying safe online has fallen mainly on individuals.
Consumers are told to recognize phishing, reject suspicious cookies, verify unexpected requests, protect their children, secure their accounts, scrutinize online ads, and somehow distinguish authentic content from AI-generated deception. Those precautions remain essential. But the UK increasingly appears to recognize that consumer vigilance can't compensate for insecure public systems, opaque platforms, weak business