OpenAI Wants ChatGPT to Be Your Next Personal Assistant – What That Means for Entrepreneurs

Starting in 2026, OpenAI plans to turn ChatGPT into something much more than a chatbot. They want it to become a smart digital assistant that knows you well, understands your needs, and helps you with all kinds of tasks — big or small.

If you're an entrepreneur, this could be a game-changer.

Right now, ChatGPT is already doing a lot: answering questions, writing content, helping with coding, and having human-like conversations. But OpenAI isn't stopping there.

According to a confidential strategy document made public during a U.S. antitrust case involving Google, OpenAI is working on the next version of ChatGPT — one that acts more like a personal assistant for your whole digital life.

They describe it as a "super assistant": someone who's smart, emotionally aware, and able to use a computer — only it's AI. And this assistant won't just talk to you; it will take action scheduling meetings, writing emails, doing research, helping you plan a business trip, or even finding service providers like lawyers or accountants.

For small business owners, this could mean spending less time on day-to-day admin and more time growing the business.

What Exactly Can a Super Assistant Do?

OpenAI describes ChatGPT's future role as having "T-shaped skills." That means deep knowledge in some areas (like coding or business writing) and a general understanding of many others. So, whether you need help building a website, planning social media posts, managing your calendar, or even translating a customer email, ChatGPT aims to handle it.

And it won't be locked to one device. OpenAI wants this assistant to work across platforms — desktop, mobile, email, and even as a plug-in with tools like Siri. So whether you're at your desk or on the go, help will always be within reach.

Related: Being Polite to AI Could Be Costing Us Millions — I Asked ChatGPT If It's Worth It

What's in It for You?

If you're trying to do it all — marketing, finances, client work, admin — the idea of an assistant that never sleeps, doesn't miss deadlines, and learns how you work is pretty appealing.

Want to brainstorm product names? Plan a launch campaign? Sort receipts before tax season? ChatGPT could help you power through your to-do list faster — and maybe even with fewer mistakes.

Related: Should You Let AI Train on Your Business Content? Pros, Cons, and How to Opt Out

The Bigger Fight: Who Gets to Be Your Default Assistant?

OpenAI also made it clear they're not happy with how tech giants like Apple, Google, and Microsoft handle AI. They believe users should be able to pick their own assistant — just like they choose their browser or search engine.

This isn't just a tech debate. It's about who gets to shape how your business runs in the future — and whether you're free to choose the tools that work best for you. Competitors like Claude, Gemini, Microsoft Copilot, and Meta AI are all building similar tools. 

5 Popular AI Personal Assistants for Entrepreneurs

While we wait for OpenAI's super assistant to arrive, many entrepreneurs are already using AI to handle everyday admin tasks. Here are some popular tools worth checking out:

• ChatGPT (OpenAI) – The most recognizable and widely used. Entrepreneurs use it daily for writing, brainstorming, emails, summaries, and idea generation.
• Microsoft Copilot – Rapidly growing in use, especially among businesses already using Office 365 (Outlook, Word, Excel, Teams). It's practical for email drafts, data analysis, meeting summaries, etc.
• Notion AI – Very popular with startup founders and solo entrepreneurs for organizing tasks, writing internal documents, and planning projects.
• ClickUp AI – Used by project-based teams and freelancers. Combines task/project management with AI writing and content support.
• Motion – An AI calendar that auto-schedules your tasks and meetings based on urgency and availability.
• Reclaim.ai – Niche but growing, especially for those needing better work-life balance. It optimizes scheduling across calendars.

Will This Mean Human Personal Assistants Will Lose Their Jobs?

Not necessarily — but their roles might change.

OpenAI's vision of a "super assistant" isn't about replacing human connection. It's about handling repetitive, time-consuming tasks that don't require human judgment or emotional nuance. Think scheduling meetings, sorting emails, summarizing documents, or finding quick answers — things an AI can do faster, without needing breaks or context.

For entrepreneurs, especially those who can't afford to hire a full-time assistant, this could be a huge help. But for people who already work as executive assistants or virtual assistants, it's more of a shift than a shutdown.

The human edge still matters when it comes to building relationships, reading the room, navigating sensitive situations, or making judgment calls. The future likely holds a mix of both human assistants supported by AI tools or business owners relying on AI for the basics while keeping human help for the more personal, strategic work.

In short, AI might take over the "busywork" — not the real work.

Related: Your Face, Your Voice, Your Business—The Rise of AI-Driven Identity Fraud and How to Stop It

Last but not Least, Where Does Security Fit In?

The more tasks you hand off to AI, the more you need to think about security. Your assistant will be handling sensitive business data, messages, contacts, and maybe even financial details.

Bitdefender Ultimate Small Business Security also uses advanced AI — but to protect your business, not just support it. From blocking phishing attacks to protecting your identity and keeping scammers out of your inbox, Bitdefender works quietly in the background so you can focus on what matters.

If AI is going to become your right hand, then solid cybersecurity is your safety net.

Check out our plans for small businesses.