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11 April 2016

Bitdefender, a leading Internet security technology company protecting 500 million users worldwide, announced today that it has won a 5-Star rating in the 2016 Partner Program Guide of CRN®, a brand of The Channel Company

The annual guide is the definitive listing of technology vendors that service solution providers or provide products through the IT channel. The 5-Star rating recognizes an elite subset of companies that offer solution providers the best partnering elements in their channel programs.

To determine the ratings, The Channel Company’s research team assessed each vendor’s application based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.

Bitdefender’s channel program, the innovative Partner Advantage Network (PAN), has proven particularly profitable for partners around the world. The company works closely with them to deliver its world-leading Internet security technology, backing them with comprehensive support, a global reputation for excellence, integrated tools and lifetime recurrent and protected revenues.

“Solution providers have more choices than ever before when it comes to selecting vendor partners. Identifying the right vendor with the right technologies and the right channel approach can mean the difference between successful adoption of a new technology or business model and an awkward, unnecessarily difficult integration,” said Robert Faletra, CEO, The Channel Company. “Our annual Partner Program Guide and 5-Star ratings recognize the best channel programs available in the market today and serve as a valuable resource for solution providers looking for the right fit.”

“Both Bitdefender and our partners have been extremely pleased with the results of the Partner Advantage Network and it’s highly gratifying to see this effectiveness recognized by a highly respected third party,” said Bitdefender Partner Program Manager Raluca Cosciug. “Bitdefender has taken tremendous strides forward in all aspects of its business in recent years, and we are proud to say that the company’s partner program is living up to a company-wide reputation for excellence.”

In the Bitdefender spirit of continuous improvement, the company has updated its PAN program, based on input for partners, to enhance competitive positioning, simplify the program even further, and strengthen relationships with partners.

“The most recent updates reflects our deep confidence in our partners and our growing reliance on each other,” Cosciug said. “We believe our partners will find that our streamlined program gives them all the tools they need to become even more competitive in a changing marketplace.”

The 2016 Partner Program Guide can be found online at www.CRN.com/ppg2016.

About Bitdefender 
Bitdefender is a global security technology company that delivers solutions in more than 100 countries through a network of value-added alliances, distributors and reseller partners. Since 2001, Bitdefender has consistently produced award-winning business and consumer security technology, and is a leading security provider in virtualization and cloud technologies. Through R&D, alliances and partnership teams, Bitdefender has elevated the highest standards of security excellence in both its number-one-ranked technology and its strategic alliances with the world’s leading virtualization and cloud technology providers. More information is available athttp://www.bitdefender.com/.

About the Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelco.com

CRN is a registered trademark of The Channel Company, LLC.  The Channel Company logo is a trademark of The Channel Company, LLC (registration pending).  All rights reserved.

 

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