October 2007
BitDefender and Tribeka Team Up for Security Software Delivery
MOUNTAIN VIEW, Calif. √ October 22, 2007 √ BitDefender╝ and Tribeka have teamed up to provide an innovative way for customers to purchase software security solutions. Instead of the traditional method √ where a customer buys what the software provider has packaged together for them √ customers now have the ability to select the software elements they need for their particular computer security challenges.
BitDefender is a global provider of award-winning antivirus and data security solutions, including BitDefender Total Security 2008, which are ideal for home/home offices, SMBs, enterprises and service provider use.
Through an on-demand approach, made possible by Tribeka▓s Softwide╝ system, customers can choose the features and functionality they need for their specific system or style of computer usage. Once the selection process is complete, a disk is created on the spot. The on-demand approach eliminates the need for retailers to hold pre-packaged stock, reducing their risks and costs. Additionally, BitDefender saves by not having to create and package product to stock shelves.
⌠Rather than relying on pre-packaged solutions, customers can, for the first time, quickly and easily select the tools they need to protect themselves online, whether they are paying bills, shopping, gaming or any other activity in their online lifestyle,■ said Nick Billington, BitDefender. ⌠And, stores implementing this system can save money by only paying for what they sell, not what is on the shelf.■
Currently the system is in use at the World of Software, within Heathrow Airport▓s terminal four. The system is also scheduled to roll out to High Street retail outlets across the UK and worldwide.
About Bitdefender®
Bitdefender is the creator of one of the world's fastest and most effective lines of internationally certified internet security software.Since 2001, the company has been an industry pioneer, introducing and developing award-winning protection. Today, Bitdefender technology secures the digital experience of around 400 million home and corporate users across the globe.
Recently, the company has won a range of key independent recommendations in the US, UK and across Europe, including ConsumerSearch, Which?, Stiftung Warentest and Taenk. Bitdefender antivirus technology has also finished top in leading industry tests from both AV Test and AV-Comparatives. More information about Bitdefender's antivirus products is available from the company's security solutions press room. Additionally, Bitdefender publishes Malware City providing the latest updates on security threats and helping users stay informed in the everyday battle against malware.