Protecting Every Step of Your Digital Journey

Bitdefender Recognized as a Leader in the IDC MarketScape: Worldwide Consumer Digital Life Protection 2025 Vendor Assessment

What “Digital Life Protection” Really Means

Your digital lives stretch far beyond a single device. Your identity, privacy, devices, and family are all connected. Digital Life Protection means protecting everything you do online, who you are, what you share, and how you connect.

According to IDC, “Consumer digital life protection (CDLP) captures the broader set of technologies that vendors offer to consumers to address a range of consumers’ cybersecurity and digital protection needs.” ¹ That includes device security, privacy and identity protection, parental controls, VPN, password management, and cloud backup, delivered together in one seamless experience.

The 2025 inaugural IDC MarketScape for Consumer Digital Life Protection, named Bitdefender a Leader. According to the report, “Bitdefender's strengths lie in its ability to deliver effective cybersecurity solutions supported by advanced technology and a user-focused design.” Bitdefender’s integrated, AI-powered protection keeps you safe without making life complicated. In other words, we’re protecting every part of the digital journey.

"As digital threats evolve, consumers and small businesses will need to rise above the marketing noise to truly protect their digital lives – or remain vulnerable in a crowded market.”²

Why It Matters Now

The way we live and work has changed for good. IDC found that in 2025 “only 46 % of those consumers surveyed indicate that they never work from home.” ² Home networks now host office data, family chats, and smart devices, a perfect target mix for attackers.

Meanwhile, generative AI is rewriting the threat playbook. IDC warns: “AI will increase the efficacy and volume of malware attacks on the consumer.” ¹ Phishing, scams, and deepfake frauds are becoming faster, smarter, and harder to spot.

It’s no surprise IDC also notes: “Consumers are beginning to view cybersecurity solutions as another form of personal insurance.” ¹ People want protection that simply works, smoothly and intelligently, wherever life happens online.

Why Bitdefender is a Leader

IDC MarketScape highlights several strengths for Bitdefender:

• “Its tools consistently perform well in independent testing for detection accuracy, performance, and minimizing false positives.”
• “Bitdefender's threat intelligence system incorporates device-level sensors, cloud honeypots, and network-level sensors, providing comprehensive protection for individual consumers, connected devices within a home or small office network.”
• “Bitdefender collaborates with law enforcement agencies globally, contributing expertise to investigations and efforts to combat cybercrime.”
• “Finally, its artificial intelligence (AI)–powered chatbot can alert users to potential scams in text messages, emails, social media content, links, or QR codes.”
• “The company offers tools designed to safeguard user privacy, identity, and digital assets, including antivirus software, internet security suites, VPN services, scam prevention, password management and parental controls.”

Behind every capability is one single principle: protection centered on people, powered by intelligence that never stops learning and evolving.

One Protection Strategy for Individuals, Families, and Small Businesses

Everyone’s digital life looks different, and everyone needs protection that adapts.

• Individuals: Real-time defense, privacy monitoring, and identity protection across digital services and devices.
• Families: Centralized, easy-to-use controls that keep children and elders safe without adding tech headaches.
• Small businesses: Security that scales from home to office in one console. IDC MarketScape adds, “This capability is particularly relevant to the SOHO market, where small business owners often manage multiple devices and require seamless security across their operations.”²

Our approach starts with the person, not the device, because privacy, identity, and work now move fluidly between them all.

How Bitdefender Delivers Digital Life Protection

We’ve been using AI to protect people since 2008, long before it was a buzzword. Today, our technology quietly analyzes billions of signals every day and correlates the relevant events to anticipate and block threats before they can harm you.

Here’s how that comes to life:

• Identity & Privacy - continuous monitoring for data leaks or impersonation risks, plus a secure VPN and smart privacy recommendations. Privacy by Design means these features are built to minimize data collection and keep personal information under your control.
• Scam & Fraud Prevention - AI assistance that flags suspicious links, messages, or QR codes before you click.
• Device & Home Network - award-winning protection that adapts to your mix of work and personal devices.
• Family & Small Business Ready - one place to manage protection for everyone you care about, from kids to coworkers.

The result is security that feels effortless and offers protection that’s intelligent, adaptive, and focused on what matters most: you.

Protection That Works Together, So You Don’t Have To

All those layers of protection (identity, privacy, scam prevention, family safety) work best when they work as one. ”IDC survey data indicates that consumers dislike complexity.” ¹ And it’s true. Managing separate apps and settings can make online safety feel like a full-time job.

When protection is built on a connected experience, it’s much easier to stay in control. It means fewer decisions, fewer alerts, and fewer chances to miss something important. Your identity, privacy, and devices stay in sync, with one AI-powered system quietly coordinating everything in the background.

The result is peace of mind that feels simple: protection that works together, so you don’t have to.

Everyday Protection in Action

Get Protected Today

Explore Bitdefender’s Digital Life Protection plans for Individuals, Families, and Small Businesses, and experience the AI-powered protection built for people.

¹IDC, Market Analysis Perspective: Worldwide Consumer Digital Life Protection, 2025, Doc #US53742925, September 2025.

² IDC, IDC MarketScape: Worldwide Consumer Digital Life Protection 2025 Vendor Assessment, Doc #US52976725, October 2025