
When people imagine becoming an entrepreneur, they often picture the classic story: starting from a sketch on a napkin, late nights, and a rough idea slowly turning into something real. Building a business from scratch is exciting and wild, but also hard, and it takes time, money, and a lot of emotional energy. Success is never guaranteed. In fact, industry reports show that 80–90% of e-commerce startups don’t make it past their first year, which says a lot about how tough those early months really are.
There is, however, another way into entrepreneurship. It may feel less romantic, but it’s far more practical and much faster: buying a business that’s already working.
In the end, both paths lead to the same destination: owning a business you care about and growing something that becomes truly yours.
This article walks you through both options so you can decide which one matches your personality, your lifestyle, and the type of work you actually want to do, and how to keep your business safe once you’ve chosen your path.
The early stage of building a business is where most of the struggle lies. New founders spend months and sometimes years, testing ideas, rewriting offers, fixing mistakes, and hoping that one version finally “clicks.” Everything needs to be built at the same time: the product, the brand, the website, the marketing, the customer support, and the financial setup. It’s all new, and it’s all on your shoulders. We owe a lot to the people with the courage to introduce something completely new into the world. Their work moves industries forward, and they deserve enormous credit for taking those risks.
But not everyone feels wired for that kind of adventure, wants to gamble their savings, or carry the emotional load of “Will this ever work?”
If you don’t see yourself as the classic inventor-type entrepreneur, it doesn’t mean there’s no place for you in business. You could buy one that is already working and remove much of the stress and uncertainty that might have overwhelmed you. You know people are already buying the product, the website converts, and you have real data to work with.
In short, you start on more solid ground. You inherit things that take most founders years to build: a customer base, working systems and operations, reliable suppliers, a brand with history, actual numbers, not just projections. Your mission is to improve it and make it even more successful and profitable, and there is a lot of space for play and creativity there.
Starting a Business vs. Buying a Business: A Side-by-Side Look
|
You
begin with an idea that still needs to be tested. |
You
start with a business that already has customers and revenue. |
|
Most
systems — website, payments, marketing, support — must be built from zero. |
Core
systems are already in place and functioning. |
|
Income
usually comes later, often after months of trial and error. |
Revenue
typically exists from day one. |
|
You
spend a lot of time figuring out what works and what doesn’t. |
You
work with real data that shows what already works. |
|
High
uncertainty in the early stages. |
Lower
uncertainty thanks to a proven model. |
|
Full
creative control from the start. |
Some
decisions and structure are inherited. |
|
Emotional
pressure is high when results are slow or unclear. |
Less
pressure because the business has a track record. |
|
Often
cheaper to start, but costs can add up over time. |
Higher
upfront cost, but fewer early-stage surprises. |
|
You
learn by making your own mistakes. |
You
learn from mistakes that have already been made. |
|
Best
suited for builders, inventors, and risk-tolerant founders. |
Best
suited for optimisers, leaders, and people who value stability. |
Choosing between starting a business and buying one is all about money, time, risk, and how you prefer to work. Buying often makes more sense if you need income sooner rather than later. Uncertainty is another key factor. Some people enjoy testing ideas and sitting with ambiguity while things take shape, while others find that draining.
Ask yourself what kind of work energizes you. If you love creating something new, build; if you prefer improving what's already here, consider buying a business.
Buying tends to suit people who want to change careers without starting from zero, prefer stability over constant experimentation, don’t enjoy building tech or operations from scratch, or want the business to start paying them back sooner.
Here are a few questions that can help you make the choice:
· What part of entrepreneurship excites me most: the creation, or the growth?
· How much savings do I have, what level of financial risk I'm willing to accept?
· Do I want a clean slate or a business with history?
· Do I enjoy setting up systems, or do I prefer improving what already exists?
· How soon do I want the business to pay me back?
Your honest answers point you toward the path that fits you and the one you’re most likely to sustain.
Related: 6 Ways to Make Money Online and How to Protect Each One
When you take over a business, the digital setup and habits are already there, for better or worse. That’s why it’s worth checking security upfront, not after problems show up.
Here is how to start:
1. Review how the business has been protected so far.
Find out whether the previous owner used a reputable security provider or relied on a mix of free tools, built-in protections, or ad-hoc solutions. Did they use a reputable provider versus free or built‑in tools, and did that protection cover all work devices (laptops, phones, tablets) and services (email, browsing, downloads)?
Check whether protections were implemented correctly and actively used; many small businesses have security tools installed but not fully configured.
If you’re inheriting employees or contractors, take a moment to understand their security habits as well. Do they recognize phishing emails? Do they use password managers and two-factor authentication? Or are good practices informal and inconsistent? Tools matter, but behaviour matters just as much.
2. Start with access and accounts.
Find out who has access to what. That includes email accounts, admin dashboards, cloud tools, banking platforms, social media, ad accounts, and hosting providers. In many small businesses, passwords have been shared casually over the years. Make sure you know whether access is tied to personal emails, former employees, freelancers, or agencies that are no longer involved.
Related: Going from “Just Me” to “We”: A Security Playbook for Your First Employee’s First Day
3. Look at how passwords are managed.
Ask whether the business uses unique passwords, two-factor authentication, and a password manager — or whether logins live in spreadsheets, emails, or people’s memories. Weak or reused passwords are one of the most common entry points for account takeovers.
Related: How to Work Safely with Polyworkers, Contractors and Freelancers
4. Check email security and past incidents.
Email is often the softest target. Ask whether the business has experienced phishing attempts, invoice fraud, or account compromise in the past. Look at how email is protected and whether staff know how to spot suspicious messages. Both confirmed breaches and past near misses help reveal weaknesses in email security.
Related: How to Prevent or Recover from A Business Email Compromise (BEC) Attack
5. Review devices and remote access.
Find out what devices are used for work and whether they’re secured. Are laptops and phones protected with antivirus or mobile security? Are software updates handled regularly? If the team works remotely, check whether VPNs or secure connections are used.
Related: Why Small Business Owners Should Care About Cybersecurity
6. Understand how customer and business data is stored.
Understand where customer data is stored — who can access it and whether it’s backed up regularly — because poor protection can quickly cause legal, financial, or reputational problems. Focus on consent handling, retention policy, access controls, and backup frequency.
Related: 10 Cybersecurity Tips to Protect Your Small Business Data
7. Check compliances basics
You don’t need a legal deep dive, but you should understand whether the business follows basic data protection rules relevant to its market. If something goes wrong after the acquisition, you’re the one responsible, not the previous owner.
In practice, taking over someone else’s protection can be more complicated than starting fresh. You may inherit a mix of tools, partial configurations, or protections that will take time to understand and manage. Choosing your own security setup is simpler and safer, especially when you pick a solution designed specifically for small businesses like Bitdefender Ultimate Small Business Security.
It blocks phishing attempts and scams, protects online accounts and business email, and shields company devices from everyday threats. Everything can be managed from a single, simple dashboard, which makes it much easier to see what’s protected and where attention is needed, without an IT background.
Bitdefender Ultimate Small Business Security is for small business with 3 up to 25 people, for owners who need strong protection but don’t have the time or resources to manage multiple security products. It’s a practical way to reduce risk early, so you can focus on growing the business you’ve just taken over.
Start trial.
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Cristina Popov is a Denmark-based content creator and small business owner who has been writing for Bitdefender since 2017, making cybersecurity feel more human and less overwhelming.
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