Which Big Tech Companies Do You Trust (or Not)? We Asked Netizens

Big-Tech companies are woven into nearly every corner of daily life — from messaging and social media to smart assistants and secure payments. But as technology grows more essential, questions around trusting tech giants has never been more important.

Our latest Consumer Cybersecurity Survey, polling over 7,000 internet users in seven countries, sheds light on how netizens feel about Big Tech — and what their habits reveal about trust online.

When asked who they trust, survey respondents showed a split between legacy tech giants and newer platforms.

Divided trust

Tech incumbents like Google, Microsoft and Apple score relatively high in trust. Nearly nine in 10 say they trust Google (88%) or Microsoft (85%) to some extent, and over three-quarters trust Apple (77%).

Social platforms and emerging AI-driven services like X/Twitter, TikTok, and OpenAI rank among the least trusted. As our report notes:

Skepticism runs high toward newer or more controversial platforms. More than half of respondents say they don’t trust X/Twitter (52%) or TikTok (51%) at all, and almost as many view OpenAI with suspicion (45%).

While users still rely on these companies for communication, search, or hardware, confidence erodes when it comes to data collection, or opacity about how information is used.

Most consumers draw the line at sharing financial information, with 59% saying they want to keep their credit card and payment data out of tech giants’ reach. Many also want to shield photos (20%) and location data (19%).

Trust in ‘Big Tech’ looks different in various parts of the world. US consumers are less concerned about sharing certain categories like location data, with only 14% wanting to keep it private, compared to more than one in five in Spain and Italy.

Europeans also tend to be stricter about safeguarding personal details, shaped by years of GDPR-driven awareness. While US consumers focus on convenience, Europeans are more attuned to privacy — though both groups continue to rely on platforms they say they don’t fully trust.

Why the skepticism? A few forces are converging.

Regulatory pressure

Across Europe in 2025, data protection authorities slapped major tech firms with roughly €1.2 billion in GDPR fines, underscoring regulatory concerns about privacy compliance and transparency.

More recently, regulators are probing platforms like X (and its AI assistant Grok) over how AI capabilities could manipulate images or amplify harmful content — tapping into deep-rooted concerns about data use and trust.

These actions are part of broader efforts to restore trust in the digital ecosystem by holding companies accountable for how they handle personal data — precisely the issues that worry many consumers.

Such investigations feed into a broader narrative: consumers want powerful tools, but they also want solid guardrails and assurances that their personal information won’t be misused.

Advice for consumers: how to act on what you don’t trust

Whether you’re cautious about Big Tech or simply want to protect yourself online, here are some practical steps you can take:

1. Manage your permissions

Review what data apps and platforms can access — especially location, contacts and camera — and revoke permissions you don’t need.

2. Know what you share

Cookies aren’t just annoyances. Taking a moment to understand cookie settings can limit how much data tracks you across sites.

3. Use strong, unique passwords

Avoid reusing passwords across accounts. Use a password manager instead. Bitdefender SecurePass can generate and store secure credentials.

4. Enable multi-factor authentication (MFA)

This extra layer of security on your accounts makes unauthorized access much harder.

5. Use independent security tools

Antivirus, anti-phishing filters and identity protection services help catch threats early — especially on mobile devices. Deploy an independent security solution on all your personal devices.

6. Stay informed about your rights

Regulations like GDPR and CCPA give you rights to access, correct, or delete your data — but you have to exercise them.

Trust in Big Tech isn’t just about confidence — it’s about control, transparency and accountability. Consumers expect services to be useful and respectful of their data. Regulators around the world are stepping in, but ultimately, informed users are the strongest defense against misuse. The digital world can be safe — as long as you know where trust ends and caution begins.

You may also want to read:

Why Don’t You Use a Mobile Security App? We Asked Netizens

What Scares People Most About Hackers? We Asked Netizens

How Do You Manage Cookies While Browsing the Web? We Asked Netizens