
We know not everyone is into Halloween. Some people love the costumes, spooky movies, and haunted house vibes, while others couldn’t care less about trick-or-treating. But even if you don’t celebrate, Halloween is hard to ignore — because businesses everywhere do.
From gaming platforms and beauty brands to apparel and merch stores, companies roll out Halloween-themed sales and limited-edition drops to kick off the holiday shopping season. And it’s big business: according to the National Retail Federation (NRF), consumers are expected to spend a record $13.1 billion on Halloween this year.
This surge in seasonal shopping happens just weeks before Black Friday and Cyber Monday — making October prime time not just for deals, but also for digital deception. Scammers know people are hunting for bargains, giveaways, and event tickets, so they use fake stores, phishing emails, and social-media ads to cash in on the hype.
Whether you’re fully into spooky season or just checking out themed discounts, here’s how to make sure you avoid being tricked while searching for treats.
According to new research from Bitdefender Labs, Halloween-themed scams have flooded inboxes and social feeds worldwide since mid-September.
Our analysis found spikes in phishing campaigns impersonating major retailers like Walmart, Costco, and Amazon — using “Halloween Giveaway” or “Candy Pack Reward” lures to trick users into clicking malicious links or filling out fake survey forms.
Cybercriminals also spread malware through social-media ads impersonating investment platforms like TradingView.
The goal? To steal your personal information, login credentials, or payment data.

Counterfeit online shops pop up every October, offering “too-good-to-be-true” prices on costumes, masks, or Halloween decorations. Many disappear right after collecting payment — leaving buyers empty-handed.
Red flags:
Tip: Before buying, look for HTTPS in the web address, check online reviews, and use Bitdefender Link Checker to verify the site’s safety.
Fake “Halloween party” or haunted-house events are another seasonal favorite. Social-media ads or texts lure victims, then ask them to pay via gift cards or cash apps — and discover too late that the event doesn’t exist.
Red flags:
Tip: Always buy tickets directly from official venues or verified ticketing platforms.
Phishing texts and emails claiming your “Halloween package failed to deliver” are rampant this time of year. Clicking the link can lead to credential theft or malware.
Red flags:
Tip: Check order details directly through the retailer’s site — never through links in unsolicited messages.
Scammers often exploit generosity by posing as “trick-or-treat for charity” fundraisers or urgent donation campaigns. Their goal is to harvest credit-card details or steal personal data.
Red flags:
Tip: Research the charity’s name on official databases like CharityNavigator.org before donating.
“Win a free costume!” or “Enter our Halloween giveaway!” posts might promise treats but deliver tricks. Many link to phishing surveys or malware downloads.
Red flags:
Tip: Legitimate brands won’t ask for your financial information to claim a prize. When in doubt, upload suspicious links to Bitdefender Scamio for a free, instant check.
Halloween scams fade, but cybercriminals reuse the same methods under different disguises year-round:
Tip: Keep your devices protected with real-time threat detection and stay skeptical of urgent requests or too-good-to-be-true deals.

Scammers love the chaos of seasonal shopping — but awareness is your best defense. Before clicking, buying, or donating, take a moment to verify. Tools like Bitdefender Link Checker and Bitdefender Scamio make it easy to check links or suspicious messages for free.
Protect your data from the dark side of the web, and make sure your only scares this Halloween are the fun kind. Grab a Bitdefender family plan to keep what matters most from all kinds of internet threats.
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Alina is a history buff passionate about cybersecurity and anything sci-fi, advocating Bitdefender technologies and solutions. She spends most of her time between her two feline friends and traveling.
View all postsVlad's love for technology and writing created rich soil for his interest in cybersecurity to sprout into a full-on passion. Before becoming a Security Analyst, he covered tech and security topics.
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