Cybersecurity is top of mind for US telco subscribers, and many expect solutions from their providers

According to a joint study conducted by Bitdefender and Ipsos, US consumers are increasingly concerned about cyberattacks, with identity theft and data breaches ranking among their top priorities. These risks have increased subscribers' awareness of the importance of strong, dependable protection that encompasses all aspects of their digital lives.

The findings show that many Americans now expect their network operators to play a direct role in safeguarding them online. Convenience, trust, and peace of mind are driving demand for operator-delivered security solutions, and a significant share of consumers say they would even consider switching providers if it meant getting better protection.

See the full infographic to find out:

• Why cybersecurity is becoming a decisive factor for US telco subscribers
• How threats like identity theft and data breaches shape consumer behavior
• What makes operator-driven solutions more appealing than standalone products
• Why strong cybersecurity offers can build loyalty or trigger churn if absent

Download the full infographic now to uncover how US telcos can meet rising consumer expectations, strengthen trust, and turn cybersecurity into a competitive advantage.

Cybersecurity is top of mind for US telco subscribers, and many expect solutions from their providers

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