Cybersecurity ranks as #1 service that Spanish consumers expect from network operator

According to a joint analysis by Bitdefender and STL Partners, cybersecurity is a service that the majority of Spanish consumers prefer to purchase directly from their network operators. This demand is driven by a growing concern about digital threats and a desire for peace of mind in all aspects of online activity.

Customers are no longer satisfied with fragmented or device-specific security. They want comprehensive, all-in-one solutions that protect their entire digital ecosystem while remaining seamlessly integrated with the services they already trust. At the same time, cost, ease of use, and dependability remain critical factors in their decision-making.

The study also shows a clear preference for bundled offers that combine convenience and robust protection, indicating an opportunity for telcos to differentiate themselves by incorporating cybersecurity into their service portfolios.

See the full infographic to find out:

• Why cybersecurity tops the list of value-added services Spanish consumers want from telcos
• What drives demand for all-in-one digital protection solutions
• How convenience, cost, and trust shape consumer choices
• Why bundled services are becoming the preferred model for adoption

Download the full infographic now to explore how your telco can meet rising consumer expectations and unlock new growth opportunities with cybersecurity.

Cybersecurity ranks as #1 service that Spanish consumers expect from network operator

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