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Bitdefender Win #5: CRN 5 Stars 5 Times in 5 Years

March 2020


Bitdefender, a leading global cybersecurity company protecting over 500 million systems worldwide, is proud to announce its latest auspicious accomplishment – winning 5 5-star ratings in 5 years from CRN®, a brand of The Channel Company, in its 2020 Partner Program Guide.

Bitdefender, a leading global cybersecurity company protecting over 500 million systems worldwide, is proud to announce its latest auspicious accomplishment – winning 5 5-star ratings in 5 years from CRN®, a brand of The Channel Company, in its 2020 Partner Program Guide.

Five years in a row now, the annual guide has ranked Bitdefender’s partner program among the strongest and most successful partner programs in the channel. Bitdefender’s partner program itself, meanwhile, has grown better each year, with more tools, better communication and more opportunities for partners to increase income.

The Partner Program Guide is the definitive listing of the most rewarding partner programs from technology companies that provide products and services through the IT channel. The 5-Star rating, in particular, recognizes an elite group of companies that offer solution providers the best partnering elements in their channel programs.

“With the speed and complexity of technology today, solution providers need partners that can keep pace and support their growing business,” said Bob Skelley, CEO of The Channel Company. “CRN’s Partner Program Guide features insight into the strengths and benefits of each company’s program to identify those that truly support and drive positive change within the IT channel.”

The Channel Company’s research team analyzed each vendor’s partner program to determine the 2020 5-Star ratings. Each was scored based on several factors, including investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support, and communication. Based on that assessment, Bitdefender’s partner program stands among the elite technology suppliers in the IT channel, providing maximum value and support for solution providers.

“The last 5 years have been extremely fruitful and transformative for our partner program and we believe the consistent 5-star rating attests to that,” said Raluca Avram, Senior Manager of Bitdefender’s Worldwide Partner Program. “Our ever-improving MSP Partner Program has taken a series of major steps forward, including a revamping to give our MSPs all the tools they need to expand revenue. Our lead-generation program has acquired a new turnkey channel marketing automation tool that all our partners can use. And our focus is now on improving communication channels to build stronger, more personalized business partnership.”

The Bitdefender global Partner Advantage Network is tailored to support each partner type in the most effective way. Constant innovation with a sharp focus on benefits for partners is the number one priority. As such, partners are entitled to many benefits, including sales and marketing tools, financial protected incentives, new opportunity registration, leads program, competitive training and certifications and hands-on training.

The 2020 Partner Program Guide will be featured in the April issue of CRN® and you can find online our nomination here: https://www.crn.com/partner-program-guide/ppg2020-details.htm?c=28