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Bitdefender signs distribution agreement with Metra Computer

December 2012

Bitdefender signs distribution agreement with Metra Computer



Tuesday, December 11, 2012 - Bucharest, Romania and Dubai, UAE –Bitdefender, an award-winning provider of innovative security solutions, today announced a distribution agreement with Metra Computer, a leading distributor in Middle East in sales, marketing and logistics for the IT industry. This agreement results in the availability of Bitdefender enterprise products and solutions to more than 3000 IT VARs, dealers, and retailers in almost 75 cities throughout the United Arab Emirates, Kingdom of Saudi Arabia, Qatar, Jordan, Iraq, Kuwait, Bahrain, Lebanon, Yemen and Oman.

Metra Computer conducted extensive research and came to the conclusion that there is demand for a good security company that provides complete solutions at affordable prices. Throughout their research Bitdefender enterprise caught their eye.

Metra Computer chose Bitdefender because the company offers a full line of premium products and end-to-end solutions that suits the needs of an IT manager. Metra Computer was also impressed by the comprehensive technical support Bitdefender enterprise provides to customers and clients, as the support highly needed in the Middle East.  “Bitdefender is very proactive, so when it collaborates with a young, aggressive company, such as Metra Computer, the growth opportunities are endless,” said Boral Al Tarifi, Marketing Manager, Metra Computer.

“Metra Computer understands the business in Middle East market. It is exceptionally healthy, especially when it comes to SMBs and corporate, since the potential value of business in this market is not yet tapped,” said Khalid Muasher, Business Development Manager Middle East, Bitdefender. “We look forward to working closely with Metra Computer and providing essential security technologies to growing businesses throughout the Middle East.”

Metra Computer is growing in many areas at the moment, some of which are: transport, financial institutions, oil and gas and education. Currently, the market size is in excess of USD $ 60 million.


About Metra Computer

Metra is the leading distributor in Middle East in sales, marketing and logistics for the IT industry. As a very important link in the technology value chain, Metra creates sales and profitability opportunities for vendors and resellers through marketing programs, logistics services, technical support, financial services and product aggregation and distribution. Since its beginnings in 1982, Metra has connected technology solution providers with vendors, identifying markets and technologies that shape the IT industry.

The company supports operations through an extensive sales and distribution network throughout the Middle East region and has future plans to widely expand in the promising African market.

Currently Metra isfully operating in 11 countries with local sales office & logistic centers with more than 1000 highly qualified employees across the Middle East Region. The company represents more than 20 vendors and serves more than 5,000 resellers. For more information please visit