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Bitdefender, the most valuable Romanian technology brand - Brand Finance

August 2017


Bitdefender is Romania’s most valuable technology brand, according to Brand Finance.

Worth €112m, Bitdefender, a leading global cybersecurity technology company, is Romania’s most valuable technology brand. Bitdefender started to deliver security solutions back in 2001 and, after 15 years of continuous innovation, these solutions now protect half a billion endpoints.

"The software security brand has gone from strength to strength, fuelled by the increasing need for data protection in the era of digital revolution," authors of the report say. "Regularly topping the global security software rankings, Bitdefender solutions cater to hundreds of millions of users worldwide – with a huge upswing potential in Europe and the US. New brands like eMAG, Dedeman, Digi or Bitdefender – created and developed by entrepreneurs over the past 28 years – make up more than half of the Brand Finance Romania 50 league table, generating over €1.5bn in brand value."

Overall, Bitdefender ranks 7th in the annual report on the most valuable Romanian brands, and is the only technology company in top 10.

Bitdefender is a global security technology company that provides cutting edge end-to-end cyber security solutions and advanced threat protection to more than 500 million users in more than 150 countries. Since 2001, Bitdefender has consistently produced award-winning business and consumer security technology, and is a provider of choice in both hybrid infrastructure security and endpoint protection. Through R&D, alliances and partnerships, Bitdefender is trusted to be ahead and deliver robust security you can rely on.