16 Apr 2014
Amid accusations of spying on users’ private content, Google has amended its Terms of Service to explain the issue of accessing users’ private information to display tailored advertising and other custom features.
The new terms of service, effective April 14, state that Google scans users’ emails for commercial purposes.
“Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection,” according to the terms.
Google’s new policy also explains how the company treats content managed through its services.
“When you upload, submit, store, send or receive content to or through our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content,” Google said.
The company also says it responds to notices of alleged copyright infringement and can close Google accounts, if necessary.