11 Aug 2014

Google Rewards HTTPS Web Sites with Higher Search Rankings

Google will reward all HTTPS web sites with higher search rankings in an effort to strengthen security, according to a blog post by the company. Google's initiative, called "HTTPS everywhere," seeks to reinforce a trend to HTTPS adoption.

"We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal," the blog post said. "For now it's only a very lightweight signal—affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content—while we give webmasters time to switch to HTTPS."

Web site owners should allow the search engine indexing on their pages and not block their "HTTPS site from crawling using robots.txt."

Google also advised that the HTTPS signal may be strengthened in the near future to encourage a higher adoption rate.

"We hope to see more websites using HTTPS in the future," Google concluded.