Bitdefender - Under The Sign Of The Wolf

The world's leading antivirus solution embraces a bold new brand identity

Bitdefender is celebrating the successful outcome of a comprehensive rebranding process that caps a decade of anti-malware combat and prepares the global, Romanian-based company for new victories in the increasingly sophisticated digital world.

The need for a new brand identity stemmed from Bitdefender’s success amid fierce competition since its founding in Bucharest in 2001, and its will to deploy its excellent technology at the service of the new digital order to conquer new market segments. The new identity embodies integrity and seamless efficiency - essential qualities of an antivirus industry leader in a world where our real and digital lives increasingly overlap.

Brandient, the leading Romanian brand strategy and design company, was given the tough mission of elevating the brand to the heights of the product. Brandient conceptualized and implemented the strategy, the visual identity, the packaging and brand engagement sessions with the aim to provide Bitdefender business with a valuable growth driver, fitted to the global span of the brand and the exceptional performance of the products.

At the level of visual identity, Brandient armed Bitdefender with a powerful, sharp weapon: the legendary symbol of the Dacian Dragon-Wolf. Half wolf, half serpent, this totemic creature guarded the Dacian people in their wars and has come to stand for invincible defense. The modern interpretation of the ancient symbol completes the brand promise with sleekness, making the brand highly relevant to digital society while clearly asserting its Romanian roots.

Bitdefender 2012 offers sleek, silent defense from threats such as hackers, viruses, and identity theft attacks while meeting demands of computer users who require protection 24/7 without interrupting work and enjoyment. Key new features include social networking protection, an Autopilot mode and scan dispatcher to maintain system performance.

Bitdefender looks confidently at the future of digital security and reassures its users that it is permanently “awake” in the battle against digital threats.

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About Bitdefender®
Bitdefender is the creator of one of the world's fastest and most effective lines of internationally certified internet security software. The company is an industry pioneer, introducing and developing award-winning protection since 2001. Today, Bitdefender technology secures the digital experience of around 400 million home and corporate users across the globe.

Recently, Bitdefender won a series of important awards and accolades in the global security industry, including "Product of the Year" by AV-Comparatives, "Best Repair 2012" by AV-Test, "Editor's Choice" and "The Best Antivirus for 2013" by PC Mag, that confirmed the antivirus software’s leadership status among security products.

More information about Bitdefender's products is available from the company's security press room. Additionally, Bitdefender publishes the HOTforSecurity blog, where readers can find stories from the underworld of internet fraud, scams, malicious software - and gossip.

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