July 2010
BitDefender Announces Revamped Channel Program
Security Software Provider Brings New Focus to Partner Marketing, a 100 Percent Margin on First Sale, Aggressive Commissions Thereafter, and Innovative Support Program
Today, BitDefender╝, an award-winning provider of innovative internet security solutions, announced a new channel program in North America that offers industry best commissions and support for its partners, and reflects a new focus on channel sales by the company.
Designed to be an end-to-end solution for channel partners, the program provides leads, sales support and implementation assistance to ensure users have a seamless purchasing experience and get off to a great start with BitDefender for their business.
⌠We▓re excited to offer a complete program to partners that will aggressively reward them as they help us grow,■ said Keith Alston, North America Channel Sales Director, BitDefender. ⌠As BitDefender matures we▓re moving from direct sales to working with channel partners, expanding our customer base and entering new markets. We▓re excited to work with the channel community and new partners to offer the best security software to their customers.■
The BitDefender partner program includes three partner levels, Gold, Silver and Bronze and offers flexible pricing that helps channel partners ensure they have healthy margins while offering their customers t flexible pricing to work with strained IT budgets.
To kick off the new partnerships, BitDefender offers channel resellers 100 percent margin on their first sale. When compared to industry standards, BitDefender partners make $10,000 more per $100,000 of software sold.
Additionally, BitDefender offers a variety of sales and support programs, including:
- Support and Training program: BitDefender University
- One on One Live Sales Training
- One on One Live Technical Training
- One on One Live Marketing Training
- One on One Live Sales Training
- System Engineer pre and post sales support
- Gear Up-Marketing Support Program
- Lead Generation
- Marketing and Sales planning
- 5 to 1 lead generation program
About Bitdefender®
Bitdefender is the creator of one of the world's fastest and most effective lines of internationally certified internet security software. The company is an industry pioneer, introducing and developing award-winning protection since 2001. Today, Bitdefender technology secures the digital experience of around 400 million home and corporate users across the globe.
Recently, Bitdefender won a series of important awards and accolades in the global security industry, including "Product of the Year" by AV-Comparatives, "Best Repair 2012" by AV-Test, "Editor's Choice" and "The Best Antivirus for 2013" by PC Mag, that confirmed the antivirus software’s leadership status among security products.
More information about Bitdefender's products is available from the company's security press room. Additionally, Bitdefender publishes the HOTforSecurity blog, where readers can find stories from the underworld of internet fraud, scams, malicious software - and gossip.