BitDefender Announces Revamped Channel Program

July 2010


Security Software Provider Brings New Focus to Partner Marketing, a 100 Percent Margin on First Sale, Aggressive Commissions Thereafter, and Innovative Support Program

Today, BitDefender, an award-winning provider of innovative internet security solutions, announced a new channel program in North America that offers industry best commissions and support for its partners, and reflects a new focus on channel sales by the company.

Designed to be an end-to-end solution for channel partners, the program provides leads, sales support and implementation assistance to ensure users have a seamless purchasing experience and get off to a great start with BitDefender for their business.

⌠We▓re excited to offer a complete program to partners that will aggressively reward them as they help us grow,■ said Keith Alston, North America Channel Sales Director, BitDefender. ⌠As BitDefender matures we▓re moving from direct sales to working with channel partners, expanding our customer base and entering new markets. We▓re excited to work with the channel community and new partners to offer the best security software to their customers.■

The BitDefender partner program includes three partner levels, Gold, Silver and Bronze and offers flexible pricing that helps channel partners ensure they have healthy margins while offering their customers t flexible pricing to work with strained IT budgets.

To kick off the new partnerships, BitDefender offers channel resellers 100 percent margin on their first sale. When compared to industry standards, BitDefender partners make $10,000 more per $100,000 of software sold.

Additionally, BitDefender offers a variety of sales and support programs, including:


  • Support and Training program: BitDefender University

    • One on One Live Sales Training
    • One on One Live Technical Training
    • One on One Live Marketing Training

  • System Engineer pre and post sales support
  • Gear Up-Marketing Support Program
  • Lead Generation
  • Marketing and Sales planning
  • 5 to 1 lead generation program


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